FLOKI TO GO MAINSTREAM IN NIGERIA WITH AGGRESSIVE DIGITAL CAMPAIGN

Marketing

November 17, 2021

The FLOKI campaign in Nigeria will see FLOKI featured in premium positions on the biggest news platforms, business and finance publications, and mainstream investment publications in Nigeria. Combined with a strategic marketing partnership with some of Nigeria's biggest and most respected digital influencers, the Nigerian campaign will see FLOKI completely take over the Nigerian digital space and be front and center in the mind of every Nigerian youth from November through to February 2022.

The Nigerian campaign is expected to generate over 93 million impressions, exposing the FLOKI brand to tens of millions of young and vibrant Nigerians who are very crypto savvy.  According to data from the World Economic Forum, Nigeria has the highest percentage of cryptocurrency owners and users in the world with 32% of Nigerians owning or using cryptocurrency in some form. Data also shows that Nigeria is responsible for more P2P cryptocurrency trades and volume than pretty much the rest of Africa combined. When you consider the fact that there are a total of 54 countries in Africa, this is HUGE and the importance of our Nigerian campaign cannot be overplayed.

For a quick overview:

- 16 of Nigeria's most revered influencers who are well versed in the crypto space and have massive followings across Africa will be talking about FLOKI for the next 3 months.

- Nigeria's most popular social media curator/aggregators including Instablog, Kraks TV, Zikoko, and Funny African Pix will be talking about FLOKI for the next 3 months.

- All the biggest news publications, with combined readership of over 62 million people, will be talking about FLOKI for the next 3 months.

In all, it's going to be impossible not to hear about FLOKI in Nigeria starting this month and through February 2022.

FLOKI's Nigeria campaign is no small feat, and it is one that has actually been a long time in the making; you cannot separate Nigeria and crypto, because Nigeria routinely ranks number 1 or number 2 in terms of global cryptocurrency usage, and it's young tech savvy crypto audience can easily execute cryptocurrency trades.

Our marketing campaign in Nigeria aligns with our vision to take the FLOKI brand where it truly matters and is just one of many moves we've locked down to ensure true world domination for FLOKI in the coming weeks and months!

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